Post by account_disabled on Jan 28, 2024 5:23:16 GMT
Business email address Get Search Engine Land in your inbox. See terms. Product and business reviews Product/service or brand reviews for your competitors are a great way to find problems you can address with your content and related metadata, particularly if those weaknesses are relative strengths for your client. Poor customer service? Consider a blog on why {client} customer service is key to their growth. Missing a key feature that users are craving? Even if it’s not part of your brand’s offering yet, the competitive research you can bring, along with suggestions for your client’s roadmap that they can play up in top-of-funnel content, will be extremely well received by the product team. Along with Google reviews, Yelp is a great resource for local businesses.
Capterra and sites like G2 are super-useful for DB to Data and SaaS companies. Dig deeper: How customer reviews can improve your SEO efforts SparkToro You can use the rich audience insights from SparkToro to analyze your own brand’s users – what they talk about and where they engage. But it’s also fair game to use it to identify what your competition’s users are doing. SparkToro for competitive research You can see that SparkToro’s data leads to a wealth of keyword and content ideas. The related sites and accounts visited provide a nice halo of interests you may be able to address more directly with your brand. Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example).
If not, you’ll still likely be able to find competitive insights by searching for your competitor in more general subreddits, e.g., “nerdwallet” in a credit card subreddit. Perhaps as much as product reviews, Reddit is extremely fertile territory for brand insights and questions you can address with your SEO strategy. It might be a bit of a thorny landscape, but posts that have drawn a lot of engagement are good starting points for content ideas that will resonate with your end users. Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers Owned media competitor analysis This is where you can really roll up your sleeves and find growth opportunities.
Capterra and sites like G2 are super-useful for DB to Data and SaaS companies. Dig deeper: How customer reviews can improve your SEO efforts SparkToro You can use the rich audience insights from SparkToro to analyze your own brand’s users – what they talk about and where they engage. But it’s also fair game to use it to identify what your competition’s users are doing. SparkToro for competitive research You can see that SparkToro’s data leads to a wealth of keyword and content ideas. The related sites and accounts visited provide a nice halo of interests you may be able to address more directly with your brand. Reddit If you’re a challenger brand trying to take market share from a bigger fish, you may find that the brand itself has its own subreddit (as in this NerdWallet example).
If not, you’ll still likely be able to find competitive insights by searching for your competitor in more general subreddits, e.g., “nerdwallet” in a credit card subreddit. Perhaps as much as product reviews, Reddit is extremely fertile territory for brand insights and questions you can address with your SEO strategy. It might be a bit of a thorny landscape, but posts that have drawn a lot of engagement are good starting points for content ideas that will resonate with your end users. Dig deeper: 5 must-know Reddit Ads tactics for B2B marketers Owned media competitor analysis This is where you can really roll up your sleeves and find growth opportunities.