Post by account_disabled on Mar 12, 2024 3:19:48 GMT
As we scroll through our social media feeds, we are often inundated with a cascade of likes, comments and other notifications. At first glance, these small digital gestures may seem like a barometer of our success or popularity online. But how much substance is really behind these expressions of approval? Let's consider the following hypothesis: comments and likes on social media have a value approaching ZERO. Here are some key points that I think help support my theory: Lack of concrete action : a like or comment is a superficial action that only takes a few seconds. It doesn't reflect a deep commitment or real connection to what you wrote. Think about how much content you “like” every day without reading it in full or fully understanding it.
The vanity metrics dilemma : Likes and comments Canada Phone Number are considered vanity metrics , which are measurements that may seem impressive on the surface, but have no real impact on key business metrics, such as conversions, sales, or customer loyalty. Misrepresentations : In some cases, numbers may be inflated. Bots, fake accounts or simply friends, colleagues and relatives who "support" can distort the perception of the real value of a piece of content. Superficial connections : While a like or comment can give us a brief dopamine rush, it doesn't replace the deep, authentic human interactions we build in real life. Inconsistency in measurement : Some content may receive likes or comments depending on various external factors, such as the time of day, the platform's algorithm, or whether it rides on a trending topic.
Such inconsistency makes it difficult to assign importance to these metrics. In conclusion, while likes and comments can provide a momentary feeling of gratification, it is essential that you – both as an individual and as a professional – do not base your value or success on these indicators. Gaining trust is the biggest obstacle. And for most people, trust comes from “social proof” . Social proof is the story we end up believing. From the English "social proof", it is a psychological concept according to which people tend to conform to the actions of others because they perceive these actions as correct or desirable. In other words, if we see that everyone is doing a certain thing, we are more inclined to do it too.
The vanity metrics dilemma : Likes and comments Canada Phone Number are considered vanity metrics , which are measurements that may seem impressive on the surface, but have no real impact on key business metrics, such as conversions, sales, or customer loyalty. Misrepresentations : In some cases, numbers may be inflated. Bots, fake accounts or simply friends, colleagues and relatives who "support" can distort the perception of the real value of a piece of content. Superficial connections : While a like or comment can give us a brief dopamine rush, it doesn't replace the deep, authentic human interactions we build in real life. Inconsistency in measurement : Some content may receive likes or comments depending on various external factors, such as the time of day, the platform's algorithm, or whether it rides on a trending topic.
Such inconsistency makes it difficult to assign importance to these metrics. In conclusion, while likes and comments can provide a momentary feeling of gratification, it is essential that you – both as an individual and as a professional – do not base your value or success on these indicators. Gaining trust is the biggest obstacle. And for most people, trust comes from “social proof” . Social proof is the story we end up believing. From the English "social proof", it is a psychological concept according to which people tend to conform to the actions of others because they perceive these actions as correct or desirable. In other words, if we see that everyone is doing a certain thing, we are more inclined to do it too.