Post by account_disabled on Oct 10, 2023 3:12:27 GMT
eativity isn’t limited to traditional advertising, however, and FinServ brands need to think holistically about where customers are spending their time and making their financial decisions – particularly when budgets are tight.Some of the fastest-growing marketing channels are online video, mobile, online search, online display, and influencers, and each of these needs a creative strategy of its own. For example, online and live video are both hugely popular and effective in the wake of the pandemic, and both offer numerous creative opportunities to FinServ brands. to FinServ brands.“On LinkedIn, we see different types of videos work for financial services,” explains Salins. “Brand stories deliver the greatest reach via view-through-rate (VTR), while we see thought leadership videos deliver the highest active engagement, and product stories also do well. So, let’s not silo ourselves into one type of video strategy.”Brands should also be experimenting with different formats, switching between organic and paid, and including interactive elements. Polls are a fantastic way of getting feedback from your audiences and can be followed up with creative data visualizations. Similarly, carousels are an effective way of taking a complex story and bringing it to life. But creative doesn’t always have to mean polished either, with employee or user-generated content providing a more authentic feel.
Creativity ultimately means breaking out of Phone Number List engrained ways of thinking and beliefs that might be holding you back from embracing new ideas. These could be regulatory concerns, budget worries, or simply an idea about what is and isn’t acceptable in your industry, or for your brand. The key is to identify these barriers and see if you can reframe how you think about them, to generate new approaches.For example, as more financial customers began working from home during the pandemic, the boundaries between professional and personal lives blurred, and financial matters are no longer solely ‘corporate’ or ‘B2B’. Marketers, therefore, have an opportunity to gain cut-through, and reflect the public mood, by switching between professional and more personal messaging and tactics, to connect with customers in a totally new way.
“We have to ditch those self-limiting beliefs,” says Salins. “Because ultimately the reality is, our personal and professional lives are now one and the same. It is simply our life. So, are we tapping into the moments that matter to help our members to improve financial wellbeing in every area of their lives? There is opportunity right from the early stages of life, right through to our pensionable days.” read more about how marketers can bring fresh thinking to FinServ, check out our guide to Marketing Without Compromise.
Creativity ultimately means breaking out of Phone Number List engrained ways of thinking and beliefs that might be holding you back from embracing new ideas. These could be regulatory concerns, budget worries, or simply an idea about what is and isn’t acceptable in your industry, or for your brand. The key is to identify these barriers and see if you can reframe how you think about them, to generate new approaches.For example, as more financial customers began working from home during the pandemic, the boundaries between professional and personal lives blurred, and financial matters are no longer solely ‘corporate’ or ‘B2B’. Marketers, therefore, have an opportunity to gain cut-through, and reflect the public mood, by switching between professional and more personal messaging and tactics, to connect with customers in a totally new way.
“We have to ditch those self-limiting beliefs,” says Salins. “Because ultimately the reality is, our personal and professional lives are now one and the same. It is simply our life. So, are we tapping into the moments that matter to help our members to improve financial wellbeing in every area of their lives? There is opportunity right from the early stages of life, right through to our pensionable days.” read more about how marketers can bring fresh thinking to FinServ, check out our guide to Marketing Without Compromise.