Post by account_disabled on Oct 12, 2023 10:39:32 GMT
These sage words come from Sangram Vajre, co-founder of Terminus and best-selling author.In his new book, MOVE: The 4-Question Go-To-Market Framework, Sangram makes a compelling case that the challenge at hand for B2B business leaders theworld over is not the lack of brilliance from the top down; it’s the need for more intentionality when it comes to going to market.While on its face, going to market may seem to simply describe how a company convinces customers they need the product or service being sold, Sangram notes, “we all know that’s not the case.”
Marketing Book Worth a Look MOVE, The 4-Question Phone Number List Go-To-Market Framework, by Sangram Vajre & Bryan BrownMOVE book coverwhy 'MOVE' Matters to B2B MarketersIn MOVE, Sangram and his co-author Bryan Brown talk about the three stages of business growth every C-suite leader must navigate throughout the life of their company: Ideation. Transition. Execution.Of course, merely surviving each one is not good enough. In order to thrive, leaders need to evolve, and — when necessary — transform.MOVE offers C-suite execs a peek into the next five years of big growth potential for B2B companies, providing a blueprint to answer these four key questions Who do you market to?What do you need to operate effectively?When can you scale your business?Where can you grow the most?And the truth is, as the markets change, the answers will change as well.As Sangram and Bryan reveal, successful implementation is no easy feat. In fact, it’s often where companies get stuck. During an interview with Demand Gen Report, Sangram said, “I’ve written a couple books before that focused on helping marketing and sales thrive, and I realized that most companies don’t fail because they have bad vision or a bad team; they fail because they have a bad GTM process.”Bottom line: GTM is not a strategy nor a project. It’s a process — and if companies don’t think it through methodically, they’re setting themselves up for failure.MOVE provides a scorecard, templates, and a playbook to help readers recognize where they are in the three Ps — “Product, Problem, and Platform” — and how to assess the next steps. Through the journey, you’ll find insights for your marketing and sales teams to save money by acquiring more buyers faster at a lower cost.
Analyzing the future requires a lot of self-assessment and recognizing where you are as a business, as well as asking the questions needed to evolve it. MOVE can serve as a go-to market blueprint to level up your organization for long-term success, and to help the GTM team (marketing, sales and customer success) establish a framework to answer the vital questions that need to be asked.
MOVE is a quality read for B2B leaders ready to implement the business and mindset changes necessary for high-velocity growth.
Marketing Book Worth a Look MOVE, The 4-Question Phone Number List Go-To-Market Framework, by Sangram Vajre & Bryan BrownMOVE book coverwhy 'MOVE' Matters to B2B MarketersIn MOVE, Sangram and his co-author Bryan Brown talk about the three stages of business growth every C-suite leader must navigate throughout the life of their company: Ideation. Transition. Execution.Of course, merely surviving each one is not good enough. In order to thrive, leaders need to evolve, and — when necessary — transform.MOVE offers C-suite execs a peek into the next five years of big growth potential for B2B companies, providing a blueprint to answer these four key questions Who do you market to?What do you need to operate effectively?When can you scale your business?Where can you grow the most?And the truth is, as the markets change, the answers will change as well.As Sangram and Bryan reveal, successful implementation is no easy feat. In fact, it’s often where companies get stuck. During an interview with Demand Gen Report, Sangram said, “I’ve written a couple books before that focused on helping marketing and sales thrive, and I realized that most companies don’t fail because they have bad vision or a bad team; they fail because they have a bad GTM process.”Bottom line: GTM is not a strategy nor a project. It’s a process — and if companies don’t think it through methodically, they’re setting themselves up for failure.MOVE provides a scorecard, templates, and a playbook to help readers recognize where they are in the three Ps — “Product, Problem, and Platform” — and how to assess the next steps. Through the journey, you’ll find insights for your marketing and sales teams to save money by acquiring more buyers faster at a lower cost.
Analyzing the future requires a lot of self-assessment and recognizing where you are as a business, as well as asking the questions needed to evolve it. MOVE can serve as a go-to market blueprint to level up your organization for long-term success, and to help the GTM team (marketing, sales and customer success) establish a framework to answer the vital questions that need to be asked.
MOVE is a quality read for B2B leaders ready to implement the business and mindset changes necessary for high-velocity growth.