Post by shiyabul on Aug 20, 2024 9:56:14 GMT
Entertainment is another great use case for bots: whether it’s via a game, fun facts, or a quiz don’t underestimate the value these can bring to a wide or niche audience. These bots have been used as great hooks to bring in an audience to generate brand awareness and build rapport with each individual. This use case is one I’ve worked on a lot from building my own Messenger fantasy sports bot to a lead generation movie quiz for LG Electronics.
In both cases, we engaged with over , users, generated https://lastdatabase.com/ over five million messages, and captured , emails which were then nurtured via chat and email using custom attributes collected with the bot. Brand bots is the last on my list. I’m adding this one because even though it doesn’t drive direct ROI as some of the other use cases, it helps build your brand and expose it wherever your audience is.
An example of a brand bot would be a grocery chain like Whole Foods sharing recipes via chat based on certain tastes and foods a user may pick. Many brands have invested in custom mobile apps to deliver this experience. However, they underestimated the effort to